Pengaruh Literasi Halal, Religiusitas, dan Sikap Konsumtif Terhadap Pemilihan Produk Fashion Gen Z

Abstract

Muslim fashion is defined as clothing worn by Muslims according to Islamic law which is considered a form of obligatory worship and can show the personality of a Muslim. Nowadays, Muslim fashion is an attractive choice for people who want to look fashionable but still polite in various situations. This study aims primarily to analyze the influence of halal literacy, religiosity, and consumptive attitudes on the selection of generation Z fashion products in Jabodetabek using the SEM-PLS approach. The criteria for respondents of this study are respondents aged 11-26 years and domiciled in Jabodetabek with the participation of 110 respondents. This study shows that halal literacy, religiosity, and consumptive attitudes have a positive and significant effect on the selection of fashion products in Jabodetabek. The majority of modern Indonesian Muslims prefer to wear clothes that cover the aurat, so halal fashion is one of the promising halal sectors.